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It has also been shown that price rises are particularly good at preventing young people to ever start using tobacco and encouraging whose who do to reduce their use of tobacco

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She also holds a Chair in Behavioural Research for Cancer Prevention at Cancer Research UK, and is the current President of the Society for Research on Nicotine and Tobacco Europe

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cigarette brands may not necessarily set a direct precedent for other companies. Richard Haigh, global managing director, Brand Finance On the Way Up Even before its takeover of Swedish Match, PMI succeeded in building a valuable reduced-risk brand