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BALENCIAGA is back in fragrances and their move is a masterclass in branding strategy. Here's what stands out to me: . Andrea Juric 38 comments Balenciaga perfume sampler that resembles a cigarette pack. How cool? Curated via @hypebeast This box of cigarettes is not what it looks like Balenciagas perfume sampler comes in seriously discreet packaging., Video: Hypebae This box of cigarettes is not what it looks like Balenciaga's perfume sampler comes in seriously discreet packaging. Video: Hypebae Balenciaga Fragrance Packaging: Where Heritage Meets Innovation Smurfit Westrock
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